MobiAD - Drive & Earn Fleet advertising

Branded “Drive & Earn” fleet advertising is a new concept in South Africa but no matter what the form of advertising on the vehicles, people like the idea of receiving money for nothing. So when someone offers to pay (sponsor) motorists to drive their own vehicle bearing a campaign, they can hardly refuse. We've probably all seen these vehicless on the highway. Indeed, you can hardly miss them with their signage containing attractive colours and logos and this is exactly why consumer companies are starting to take “Drive & Earn” fleet vehicle  advertising seriously. It is new, it does not require local authority permission, it is noticeable and it gets the brand to places where traditional media fail to reach — "in full view and eye-level” - on highways, main routes, residential streets, the workplace, the school, the gym, the club, the mall, the stadium - wherever you need it to be seen.

Branded “Drive & Earn” fleets are a cost effective way to communicate your brand. It offers a very powerful branding opportunity targeted at the hearts of busy routes, breaking through the clutter giving brands instant attitude and eye-level presence. Associate your company campaigning with this relevant and exciting advertising medium, by advertising on the growing “Drive & Earn” fleet, now available from MobiAD, Johannesburg South Africa.

So how is the “Drive & Earn” Fleet different ?

Business owners know that messages on vehicles are a good way of communicating with people. However, not just any vehicle will do ….but the vehicle most suited to the campaign. Now, by selecting specific vehicles, driver profiles, routes, times and signage options, advertisers are able to communicate with their specific target audience on the road in a meaningful way. Businesses do no longer have to rely only on their own fleet for advertising — MobiAD provides an additional designer owner-driver fleet plus signage options, as and when needed.

The business model for “Drive & Earn” fleet sponsored advertising is simple. Information about the vehicles, individuals driving patterns, profiles and other personal data is captured and categorized. Advertisers gain insight into the profiles of drivers, their vehicles and their whereabouts. By selecting the most suitable vehicles, colours, driver profiles, routes and drive times, advertisers (sponsors) are able to effectively design and deliver campaign messaging to selected target audiences at opportune times, whilst simultaneously sponsoring owner-drivers (everyday motorists). A truly non offensive, collaborative marketing platform.

The brand is physically driven where the target audience is most likely to view it. The brand also gets the endorsement of the consumer who drives the vehicle, probably the best recognition and promotion a brand could receive among motorists and the drivers’ like-minded friends, families and colleagues.  

mobiAD is also able to provide you with the signage of your choice ONLY,  without you having to make use of the fleet service  -  VIEW THE PICTURE GALLERY FOR EXAMPLES

Contact MobiAD today for a proposal  info.mobiad@gmail.com and take advantage of our 3 month special.